SEGA
SEGA asked us to support their creative services team in designing, building and testing email templates for campaigns promoting upcoming game releases and competitions. Working on email designs for iconic game titles such as Sonic, 13 Sentinels and Lost Judgement is an enormously satisfying remit.
What we delivered
Responsive Design
Email Templates
CRM
Email Templates
CRM
My role
This project was undertaken while I was UX/UI Designer at Spicerack from 2022-24.
Gaming culture
Drawing inspiration from SEGA's iconic gaming legacy, we wanted the emails to captivate recipients from the moment they landed in their inbox. The subject line teased upcoming releases, promotions, or exclusive content, sparking curiosity and prompting opens. Incorporating vibrant colours, dynamic graphics, and playful animations reminiscent of classic SEGA titles, the email designs evoked a sense of adventure and fun.
