WaterHarvest
WaterHarvest is a UK-based charity providing clean drinking water solutions for rural villages in India and Africa. We were briefed to re-design the charity’s website with a brief to create a clean, modern, and easily maintainable website and backend that can support WaterHarvest’s drive to modernise and build their online donations through increased content creation and media spend.
What we delivered
Digital wireframes
Responsive web design
Accessibility considerations
My role
This project was undertaken while I was UX/UI Designer at Spicerack from 2022-24.
Design approach
We worked with the Water Harvest team and trustees to design a website that told their story. One that honours their contributions as a charity, celebrates the impact of donations, and helps make a real difference for the future of rural communities. Creating simple UX design and welcoming UI design, the new website communicates the transforming impact of the work that WaterHarvest does in these communities.
UX decisions
Our UX and design decisions were informed by research. We used existing Google Analytics and Hotjar data in combination with user interviews and surveys. The user research included existing donors and supporters and a broader target audience of younger people from the Indian and African diaspora in the UK. In addition, a thorough competitor review gave us insight into the types of content and messaging used by more modern/start-up charities working in similar areas.
The result is a site that is driven by understanding and empowerment through sustainable water for all. Creating space for WaterHarvest to make its brand voice known and clearly delivers a more legitimate and credible organisation to audiences.
High-fidelity mock ups for mobile.
