Clinks app

The Clinks app is a one-stop shop for everything dining and drinking. Scan restaurant menus, photos, and millions of verified diner reviews. Clinks app targets customers like busy commuters and workers that need a streamline booking service.​​​​​​​

​​​​​​​What we delivered
User interviews
Paper and digital wireframes
Accessibility considerations
My role
UX/UI Designer
The problem
Workers and commuters need an intuitive booking app service to work with their busy lifestyles. ​​​​​​​
The goal
I want to identify frustrations people experience during the process of making a reservation for restaurant / pubs. 

Mapping the user journey revealed how useful it would be to have access to an improved pub reservation app.

Taking the time to draft iterations off each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen I prioritised a quick and easy booking process to help save time.
Usability study
I conducted a usability study on 8 users using a prototype built in Figma.
These were my top findings from the interviews I held with them.

Refining the designs
Early designs required the user to select a time slot as the first step of booking. Usability studies showed this wasn’t obvious to the user. I added a clear call-to-action and rearranged the flow to make the booking flow more intuitive.
Refining the designs
The second usability study revealed frustrations with the booking flow. I added visual cues to the UI to help users identify each step of selecting date, time and party size.

Clinks app prototype

High-fidelity mock ups

Accessibility considerations
During the design process I checked all the branded elements passed on contrast using the webAIM contrast checker.

I made sure that all icons being used throughout the UI designs had labels so users are not just reliant on colour to account for colour blindness.

I avoided colour combinations that could be hard to distinguish. I focused on labelling to highlight any important facts throughout the user journey.
Next steps & takeaways
If I were to advance the project to the next step, I would like to: Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.

While designing the Clinks app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.

Quote from feedback:
“ The app is well designed and super easy to complete bookings. I would definitely use this in the real world.”

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