Clinks app
The Clinks app is a one-stop shop for everything dining and drinking. Scan restaurant menus, photos, and millions of verified diner reviews. Clinks app targets customers like busy commuters and workers that need a streamline booking service.
What we delivered
User interviews
Paper and digital wireframes
Prototyping
Accessibility considerations
My role
UX/UI Designer
The problem
Workers and commuters need an intuitive booking app service to work with their busy lifestyles.
The goal
I want to identify frustrations people experience during the process of making a reservation for restaurant / pubs.
Wireframes
Taking the time to draft iterations off each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen I prioritised a quick and easy booking process to help save time.
Usability study
I conducted a usability study on 8 users using a prototype built in Figma.
These were my top findings from the interviews I held with them.
These were my top findings from the interviews I held with them.
Refining the designs
Early designs required the user to select a time slot as the first step of booking. Usability studies showed this wasn’t obvious to the user. I added a clear call-to-action and rearranged the flow to make the booking flow more intuitive.
Refining the designs
The second usability study revealed frustrations with the booking flow. I added visual cues to the UI to help users identify each step of selecting date, time and party size.
Accessibility considerations
During the design process I checked all the branded elements passed on contrast using the webAIM contrast checker.
I made sure that all icons being used throughout the UI designs had labels so users are not just reliant on colour to account for colour blindness.
I avoided colour combinations that could be hard to distinguish. I focused on labelling to highlight any important facts throughout the user journey.
Next steps & takeaways
If I were to advance the project to the next step, I would like to: Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
While designing the Clinks app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
Quote from feedback:
“ The app is well designed and super easy to complete bookings. I would definitely use this in the real world.”
“ The app is well designed and super easy to complete bookings. I would definitely use this in the real world.”